Spectators during an NBA game in Oakland last night were treated to an unexpected display: a new God of War trailer was projected onto the large court, grabbing the whole stadium’s attention.
Considering the large size of the court, it made for a pretty neat trailer with a wide, top-down view of Kratos and Atreus fighting off foes. You can take a look at the whole thing below:
— ESPN (@espn) February 11, 2018
This isn’t the only marketing stunt from Sony to advertise God of War. Earlier this month, Sony released a God of War text adventure on Facebook’s messenger application that digs into Atreus’ past.
God of War releases on April 20 for PlayStation 4. Click the banner below to peruse through all the coverage we did for Game Informer’s February cover story.
God of War’s release is coming up quick, meaning Sony’s putting the game’s marketing in full gear. I thought this was a really cool and effective way to showcase the title.